He has stories about his fighters – the time Derek Chisora threw a table over at a press conference then delivered a rousing mea culpa to the boxing authorities to spare himself a ban the time he first found a young, troubled Anthony Joshua almost taking a heavy bag off its hinges in a Watford gym the time Katie Taylor walked into his office and told him she wanted to sell out Madison Square Garden, the Mecca of boxing. He practises telling stories over and over, making minor adjustments, adapting to his crowd. If a boxer can perfect the jab, it can cover up weaknesses they have elsewhere, rescue them when they’re in trouble and carry them to riches and glory.Įddie Hearn is a storyteller. But really it involves the smooth pivot of the entire body. Like all movements in boxing, it looks to the untrained eye just like an extension of the arm and fist, something rudimentary and crude. It is a simple action refined by repetition. Watch: Zenith, £7,100, .Ī boxer perfects his most important weapon – the jab – by throwing it over and over.
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